8
subscribers

Team: Aleksey Kabakov, Ekaterina Kalinina, Tatiana Kozachyk, Barbara Saëlen, Charlotte Riou

Conclusion

Conclusion
Today is the end of our Marketing of Innovative Products project. It was really pleasant to work in a real situation and to have the possibility to think about the implementation of an entire project. We learned about our mistakes and tried to improve the project through all the different steps. Following...
Today is the end of our Marketing of Innovative Products project. It was really pleasant to work in a real situation and to have the possibility to think about the implementation of an entire project. We learned about our mistakes and tried to improve the project through all the different steps. Following...

Results of the survey

Results of the survey
To give you a better understanding of people we got in touch with, their demographics, intentions and preferences, we would like to show you full results of the survey. 1. Demographics Gender split of...
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4 P Marketing Strategy

4 P Marketing Strategy
Final results of our VR-broadcasting project Product
Final results of our VR-broadcasting project Product

Start of the survey

Start of the survey
We are happy to announce that we have developed the survey and we are starting the data collection! We will distribute the survey to our potential audience through social media networks. The servey was created on Google form platform and contains 10 blocks of questions. The approximate time to complete the servey is 5-6 minutes so we expect high complete rate...
We are happy to announce that we have developed the survey and we are starting the data collection! We will distribute the survey to our potential audience through social media networks. The servey was created on Google form platform and contains 10 blocks of questions. The approximate time to complete the servey is 5-6 minutes so we expect high complete rate...

Potential segmentation of TA

Potential segmentation of TA
Before conducting our survey, we’ve segmented our potential audience based on the desk-research.
Before conducting our survey, we’ve segmented our potential audience based on the desk-research.

What about Research Design?

What about Research Design?
In this post we are goint to present our research design for our VR broadcasting service. Purposes, methods and other important moments.
In this post we are goint to present our research design for our VR broadcasting service. Purposes, methods and other important moments.

The analysis of VR industry via Porter's 5 forces

The analysis of VR industry via Porter's 5 forces
This article is aimed for analysing VR industry Since its introduction in 1979, Michael Porter’s Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry...
This article is aimed for analysing VR industry Since its introduction in 1979, Michael Porter’s Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry...

The industry of the Virtual Reality

The industry of the Virtual Reality
This article aims to show what is VR and what is the market. What is VR ? VR is the experience of a world that does not really exist, by using a headset. This technology creates a 3D world which can be explored and interacted with by a person. Nowadays, VR is transforming the way people connect and interact and gives the opportunity to be immersed in a place as if you were really there...
This article aims to show what is VR and what is the market. What is VR ? VR is the experience of a world that does not really exist, by using a headset. This technology creates a 3D world which can be explored and interacted with by a person. Nowadays, VR is transforming the way people connect and interact and gives the opportunity to be immersed in a place as if you were really there...

What is our business model ?

What is our business model ?
Our project uses a real innovating technology and needs to be democratized in order to become successful. In order to be profitable and win money, we chose a business model, which will be explain in this article. Our business revenues will mainly be based on monthly subscriptions made by the customers...
Our project uses a real innovating technology and needs to be democratized in order to become successful. In order to be profitable and win money, we chose a business model, which will be explain in this article. Our business revenues will mainly be based on monthly subscriptions made by the customers...

What are the needs in the market of entertainment?

What are the needs in the market of entertainment?
Today, the Russia Market of entertainment knows an important potential of growth. The country counts more than 3500 halls and theatres, 2700 artists and a profit of around 530 millions euros from the tickets sales. Belonging to Intermédia, a Russian citizen spends on average around 300 euros per year for the culture and entertainment...
Today, the Russia Market of entertainment knows an important potential of growth. The country counts more than 3500 halls and theatres, 2700 artists and a profit of around 530 millions euros from the tickets sales. Belonging to Intermédia, a Russian citizen spends on average around 300 euros per year for the culture and entertainment...
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