Use of ArchiMate in Strategy Development

The list of the most used strategy techniques is adduced in the survey “How about Strategy?” [1] (Figure 1):

Figure 1. List of the Most Used Strategy Techniques

Make some types of strategy analysis from this list for the fictitious pharmaceutical company X-Farma [2].

(Note: Examples below are highly approximate and have only educational nature).

On the first step determine external factors in which X-Farma functions and give some estimates of these factors.

PESTEL analysis is a good assistant for this (Figures 2-6):

Figure 2. PESTEL Analysis – Political

Figure 3. PESTEL Analysis – Economic

Figure 4. PESTEL Analysis – Social

Figure 5. PESTEL Analysis – Technological

Figure 6. PESTEL Analysis – Ecological and Legal

On the next step determine and assess the company’s strengths, weaknesses, opportunities and threats (Figure 7):

Figure 7. SWOT Analysis

So far as SWOT analysis addresses strong and weak company’s characteristics and also favourable and dangerous characteristics of external environment which concern a company, then there is a reason to remove drivers and show only assessments (Figure 8):

Figure 8. SWOT Analysis (Assessments)

References:

1) M. Roelfsema, A. Aldea, M. Lankhorst, H. Franken, “How about Strategy? A Survey into the Pitfalls of Strategic Alignment”, The Open Group, March 2015

2) A. Rubenchik, “High-Level Roadmapping in ArchiMate (Part I and Part II)”, 2017, https://zen.yandex.ru/media/id/593004be8e557d4d1372cee3/highlevel-roadmapping-in-archimate-part-i-5a2543a9f03173414d4c467a

Part 2

Table of Contents

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