Sales Psychology
Customer Q: What advantages do you have with A companies? If you are screaming, you will fall into the trap! Suggested inquiries: If you ask this question, you must have learned about A products. What do you think is the most satisfying aspect of you? Why? After the answer is complete, then you can calmly say: I understand very well that we have both of these features, and we can meet your needs very well. Besides, we still have .....
The most profitable character is perseverance
The survey found that 80% of new business must be called by the same person for the fifth time. 48% of salespeople lost a customer source after making their first call. 25% gave up after making the second call. 12% gave up after playing the third time. 10% continue to call until success. These 10% of people who don't give up are the ones with the most income.
8 tips for strangers sales
- Don't say too much, find ways to let others say more.
- There should be special knowledge about the content of the topic.
- Fully understand the truth of the relationship between people.
- Can use the tone to express your own wishes, don't make people uncertain.
- Often maintain neutrality and maintain objectivity.
- There must be a measure of the value of things. Don't just insist on a certain opinion.
- Keep things secret.
- To understand others' Background and motivation
If the university wants to read a major related to psychology because ordinary high schools in China generally do not provide psychology courses, so an AP psychology can have a general understanding of psychology, and can also reflect interest in the application process. And the consistency of actual learning.
Among all AP subjects, psychology is easier for Chinese students to score 5 points. Even if you don't study psychology in the future, this score can be used to meet the credits of the course, so you can save money and spend more time in professional classes or early graduation.
In fact, there is another reason, AP psychology is very fun. After you have learned, you will find that it is different from the previous subjects in the classroom. It is an interdisciplinary subject, which contains biological and statistical thinking methods, and also has many things related to sociological anthropology. Very interesting.
When product managers are making products, the most important product thinking is empathy, that is, to think from the perspective of the user, and to feel the emotion of the user at each node. To be more empathetic, this requires product managers to understand the model of psychology.
In fact, the most important ability of a product manager is to have the ability to acquire and the ability to think deeply. Fortunately, we can stand on the shoulders of giants, can look farther, integrate existing models into product design, just like behavioral psychology models, using the knowledge of psychology, can stand from the user's point of view, Or add to it, or let it resonate psychologically.
This article is also a psychological model that combines the ideas of predecessors and summarizes them. I hope that it will bring some inspiration to everyone.
First, understand the product psychology model
Why study product psychology? Where is its value?
The answer is actually very simple: what is the most important product thinking when we are making products? It is empathy.
How to define empathy, empathy is a vocabulary of psychology, in general terms is to compare the heart, that is, empathy. But just thinking is not enough, but also need to feel the upcoming movements.
Empathy requires us to think about the whole path from the perspective of the user, design the product interaction process according to the user's behavior, and feel the emotions of the user at each node, or joy or worry, or loneliness, or fear. This requires us to understand the model of psychology.
Second, why there is product psychology Starting from the meta-question, psychology studies the psychology of the user, the way the user thinks and does not know where the user knows the real needs.
To be continued in next part https://zen.yandex.ru/media/id/5d92f4daec575b00b0c89e93/experimental-psychology-part-3-5d92fe5923bf4800ae3ab04c